What strategy to adopt in 2009 for keywords to optimize the SEO of the website? Developments within the operation of engines like google now suggesting popular queries and customize more research results, can they bring about new approaches? Depending on the sort of site as well as the theme, should are designed for the “head” or “tail”?

Keyword strategy: the top or tail?

Google issue referencement

No it isn’t to be aware what area of the animal you are served with your “hotdog”, but rather to inquire about whether to target some SEO keywords with quite high traffic, your head , if not about the long tail (long tail (*)) or more commonly the tail, ie a very large numbers of detailed expressions, but with few visitors each.
Won’t return around the options for identifying key words or phrases, through either good industry knowledge, market or theme in the site, an aggressive analysis, or utilization of ‘semantic tools, suggestions, synonyms and statistics … and you might start being active . data from Google Suggest.

Understand that Google only gives us many free tools to recognize words using the greatest potential: generator expressions suggesting keywords with the thought of ??traffic and competition, the forecasting tool of traffic from Adwords giving the estimated amount of clicks per day. Also Google Insights for Search (beta) is convenient that compares multiple queries. See also (new and dealing mainly inside the Anglo-Saxon environment today): Internet search based Keyword Tool to discover new requests determined by URL (*) of the site and much more generally on its theme, having an idea monthly traffic.

Search long tail

To begin with in case your website is quite recent or have not a fantastic reputation, combined with a higher power according to important content, a lot of pages linked by a powerful mesh, you may certainly attack you to the tail ahead of the head. This is a good position on many requests side, you could then better performance on major applications. Also be aware that the queries with the type long-tail is usually focused pc will take qualified traffic and therefore higher rates of transformations, that allow you to leverage your time and energy faster!
Impact of Google Suggest

At first glance, a lot of people will use this new feature of Google, is currently starting standard because the summer of 2008, less the variety of searches such as “long tail” is vital. According to preliminary statistics available to date in the thematic public of a third of requests would utilize suggestions of the engine.
This suggests that we will discover a power of competition on popular queries and expressions recommended by Google. This is likely to diminish a persons vision when attemping to stand on misspelled words, and limit the amount of requests and more than 5 words.
Conversely for the single word query, Google will advise a dozen expressions, usually Several words (eg try. “Books”), and refine the search. The concentration will therefore start to see the expressions on days A few words, already the most common, having realized that an online application using a single word was often too vague. This sort of the “head”, we will need to also take care of no less than the first suggestions with the engines, that will indirectly boost the amount of expressions to optimize strategic issue keywords …
But at this stage the theme of the site and sort of site visitors will intervene. Inside areas of “geeks” (*) or perhaps technical, or niche, it’s quite possible how the use and outcomes of Google Suggest will be low. As against most people areas, users may tend to make use of the guided search of Google, which is likely a power of competition. But like these areas, the amount of traffic and potential benefits is owned by strong competition, something head is not going to really be successful without first as well as a method of tail.
The personalization of search results

Because of the evolution of SEO and positioning within the creation of location-based and universal search, the opportunity concentration and standardization furnished by Google Suggest, will likely be largely offset by greater customization. May it be search engine results
individuals to get a growing number of online surfers, but also search suggestions varies from one individual to a different, this all will lead ultimately to greater diversity of expressions to …
What strategy in ’09?

In conclusion, should we aim for the head or tail? The answer is not monolithic, of course is determined by the reference site as well as theme, competence, network, and objectives in the SEO or webmaster, however the choices certainly not Cornelian. In most cases you will have to “get the hand to mouth” before you understand the head, knowing what I mean! So unless you’re creative enough and well equipped, as an example to influence the suggestions from the engine, you will have to aim to catch the tail head eventually! 🙂

rate transformationPour good start or develop a website, begin by optimizing the information, pages and site structure to position itself on the “long tail” seems always pays. Note that an all-natural profile anchors external links typically includes a large numbers of varied expressions. Finally recall which a qualified traffic generated by such research, coupled with a fantastic accuracy of the information, help with high rates of transformation. Check out Mobile Marketing Machines Bonus

Also the ultimate way to ensure continued good seo strategy (*) would be to analyze the sources of traffic and visitor behavior. This will be done using a program measurement and analytics, eg. Google Analytics or Xiti.

To understand more about this problem, a piece of writing summarizing the first impressions of Google Suggest on SEO community:
http://blog.usweb.com/archives/what-are-the-seo-implications-of-google-suggest/